The Neffex story might be the only thing more unique than the Southern California duo’s genre-shattering music. In 2017, the pair of lifelong friends—Bryce Savage [Vocals] and Cameron Wales [Guitar, DJ]—decided to release an original song every Wednesday at 9am for 100 weeks. They were inspired by their love for creating music and admiration for the work produced by artists like Lil Wayne and Russ. Using their own innovative twists and D.I.Y. spirit, they went even further and shared their music, royalty-free, with thousands of YouTube channels, influencers, and vlogs. Their songs exploded in popularity and, by the end of 2018, they had unleashed over 110 originals, plus remixes, that blended the sonic worlds of guitar-driven pop, alternative, electronic and hip-hop. These self-produced, self-mixed/mastered and self-written tracks have amounted to over one billion streams to-date and are still growing by the millions monthly. Neffex signed to 12tonemusic in the fall of 2019 and put out their official debut EP Q203, simultaneously embarking on a highly anticipated and successful, headlining European tour.